Our founder Félix Pereyra's journey formally began in 2004 in traditional graphic design, advertising and strategic marketing.
In 2017, this broad experience consolidated into the founding of FELPABIZ, evolving rapidly from a creative firm into a full-service consultancy capable of structuring web development, advanced digital advertising and business sales-flow automation.
Today, in 2026, FELPABIZ operates at the intersection of classic editorial creativity, high-performance web application development, and the deployment of AI-assisted SaaS platforms.
CANONICAL MISSION: Design and implement corporate, creative, marketing and automation solutions that help entrepreneurs and businesses build solid brands, sell with greater clarity, and operate more efficiently, measurably and independently.
BUSINESS VISION: To be a Latin American benchmark in integrated brand, marketing, automation and SaaS solutions, recognized for transforming ideas and operations through strategic design, artificial intelligence, technology and executive excellence.
Félix Pereyra began his creative journey in 2004 when, at around 14 years old, he was already working with tools like FreeHand MX and CorelDRAW, starting to understand hands-on the processes of brand imagery, logotypes, corporate identity, printing, stamps, stationery and print production.
His experience evolved into high and large-format digital printing, using technologies like DocuColor and Roland; the production of POP materials, signage, promotional pieces, premium stationery, embossing and corporate applications. He later took on executive and art-direction roles at advertising firms, commercial projects and political movements, and worked at Johnson & Compañía within creative teams focused on modular, three-dimensional pieces and point-of-sale communication.
He trained in Advertising at the Universidad Autónoma de Santo Domingo, with a focus on graphic design, creativity and management, complementing his education with studies in design, graphic production, sales, personal branding, digital marketing and business development.
Among his first brands, he founded Bertin Design, focused on high-format illuminated signage solutions for sports betting shops in his country, and later expanded into e-commerce, direct sales, digital business, regional business expansion, sales training and building educational systems for organizations.
He currently leads FELPABIZ's evolution toward automation, artificial intelligence, SaaS development and the integration of creative, commercial and technological solutions. His vision combines his accumulated advertising experience with new capabilities in Bitcoin, financial technology, EdTech, rewards systems and business automation.